Video is used as a valuable marketing tool by 81% of businesses today
72% of customers prefer video to learn about products and services they need.
Your website is up to 53 times more likely to get to the first page of Google if it includes video.
Most every marketer says that video content has helped users to understand their products and services.
WHY IS VIDEO MARKETING IMPORTANT?
Advances in technology and the widespread availability and access to wireless, high-speed internet connections have made video content marketing a powerful tool.
Video is now used by businesses across all online platforms to communicate with prospective customers and even internally.
Before the coronavirus even started impacting businesses, video has been a highly effective means of communicating your brand messaging, explaining and introducing products and services, and building trust and loyalty among large groups of consumers.
This can be done through compelling promotional videos, customer testimonials, product demonstrations, and more.